Pay-per-click (PPC) advertising is the most effective way to market products and services online. Using quantitative & qualitative analysis, combined with behavioral marketing using algorithms and data science to optimize marketing and sales funnels, we are able to optimize the inputs and outputs of the what goes in, through, and out of any digital advertising campaign.
Feeding the Sales Funnel
A pay-per-click advertisement speeds up the process of sending traffic to a website, which should be optimized for encouraging leads to take an action. Whether the website offers a service, digital products, or physical goods, the PPC advertisement is the fuel that feeds the sales funnel, regardless of its purpose.
Google experts agree that PPC advertisements are the #1 way to reach a wider audience more quickly, and at scale.
The more revenue that a sales funnel is fed, the more results a PPC campaign will give a return on investment to the advertiser.
Knowing how data behaves, why it behaves a certain way, and what causes the data in a piece of tracking software takes expertise and training.
Using top-of-the-line tracking software to analyze marketing data is important to track clients’ advertising performance. This allows for complete transparency and control over how well a PPC advertisement performs, and how much traffic a website receives.