Social Media Management
Organic social media marketing has become the number one method of reaching an audience online. It’s not only free, but the return on investment can be immense if executed properly to a target audience.
“Organic” social media marketing simply means that content is published on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. It helps to boost website traffic, increase interest in a company’s products or services, and creates a personality around a brand.
Understanding the importance of social marketing is key to keeping an active, successful digital presence to build trust and confidence that a business will deliver what it says it will. It also places the company as an expert resource for B2B or B2C customers looking for a solution.
How It Works
Reaching a target audience organically is more difficult than paid advertising, because a company must rely purely on the published content to reel in its customers with interesting articles, engagement posts, attractive graphics, and attention-grabbing videos. This is no easy feat, as it takes a lot of time to produce content and publish regularly.
Three-Step Lead Generation Process
The first step before posting content on any social media platform is to determine a brand’s ideal customer. To ensure that the content is relevant and encourages users to follow through a sales funnel, it’s important to understand what a customer wants to see on their news feed since organic content cannot target users the same way that a paid advertisement would.
Once an ideal customer profile has been completed by composing a list of various factors and personality traits, the next step is to begin creating the actual content that will be posted every few days or on a weekly basis. This may include text, graphics, videos, and even links to relevant third-party websites that show that the brand is interested in the customer as an individual as well.
Research and development, although very important in the beginning, are always ongoing throughout an organic marketing campaign. As a campaign narrows its focus to encourage user engagement, content is created to meet the results of the research and then scheduled based on time zone, interests, and locations of the target audience to increase website traffic and sales.