Did you know that nearly half of internet users primarily browse the web on their smartphone?

According to statcounter GlobalStats™, mobile usage between February 2018 and February 2019 was 47.96%, which accounts for almost half of global internet browsing devices. What does this mean?

It means your website needs to be optimized for smartphone users.

Let’s take a blog like this one, for instance. If you found this article on Facebook, no doubt you clicked the link and it took you to this page. All of the elements on this page are neatly arranged, the font sizes are readable, and the images are adapted to fit neatly on every device.

Believe it or not, there are still websites out there that when loaded, show as a desktop site only. The user then has to zoom in just to read the text, and it’s not a comfortable experience. Most blogs these days are readable on smartphones, but how do you ensure that yours is?

Use A Mobile-Friendly Theme

WordPress is one of the best platforms for writing blogs, as it is designed primarily for blog articles. However, this doesn’t mean that every theme is designed for pages to be easily navigable on an iPhone or Android device.

We use Divi Builder by Elegant Themes to build our customers’ websites, because almost every single element of a WordPress site can be changed to fit our clients’ needs. When building your website via WordPress, it’s important to make sure that you’re using the best website builder available to create the smoothest browsing experience possible.

We love Divi Builder because it allows you to preview what your website will look like on all devices. Obviously, it’s not the only website builder available, but we know it works and that it’s extremely affordable! It’s what we use for all of our clients’ websites.

Test Your Website Regularly

There have been known issues with various web builders, and sometimes plugins can interfere with the functionality of your website. For instance, sometimes the navigation on desktop will appear as the default white and blue when using Google Chrome, but it seems to fix itself after a few minutes. This is due to a failure to load the website’s JavaScript and CSS files correctly, thus resulting in the default style.

It’s annoying, to say the least, but it can be easily fixed with code.

In fact, the navigation is sometimes the most easily dysfunctional element of a website, and is sometimes difficult to control on mobile devices. The appearance of a website depends on the browser, how fast it loads, in what order it loads the background data, and many other factors.

Test The Speed On Multiple Smartphones

With visitors browsing on different models of smartphones and on various networks, it’s difficult to get a consistent, average loading speed of your website.

The ideal thing you can do is test your website on different mobile phones, and on various networks. If your website loads quickly on a 3G connection (with the advent of 5G, this would be the dial-up equivalent of mobile networks), then you know you’re in good shape.

Ask your friends and family, who most likely own a variety of different devices through different providers (Verizon, AT&T, Sprint, etc.) to load your website on their phone and see how it performs. Keep track of their experiences, and then do what you can to speed up your website for mobile viewing.

And, of course, the biggest perk of this method is that if it loads quickly on a mobile phone, it’ll be just fine on a desktop computer!

Make It Enjoyable

The most important thing that you want to remember is that because almost half the world browses online primarily using their smartphones, it’s extremely important that visiting your website is an enjoyable and memorable experience.

When someone enjoys using your website on their phone’s web browser, whether it be Safari, Chrome, Firefox, etc., it gives your website the credibility it needs to keep a larger volume of visitor traffic coming for years to come.

If you’re looking to start your own website or need help with marketing online but you don’t know where to begin, contact us.