If you believe that you have something to offer the world, personal branding is one of the best marketing models you can use. Personal branding is defined as “the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters (Wikipedia)”.
Below, we’ll discuss how you too can market yourself as your own brand to make a living from your website!
Assess The Type of Person You Are
There are many notable personal branding personalities online these days. Two that you might know of are Alex Jones and Gary Vaynerchuk.
Alex Jones is known as an extreme right-wing fanatic, having been labeled as very conservative with his conspiracy-theory overtones. His show, The Alex Jones Show, has garnered him millions of fans worldwide. He openly opposes gun control, accused the U.S. government of planning the Oklahoma City bombing and 9/11, and self-identifies as a Libertarian. His persona carries an air of negativity, which comes with his conspiracy-theorist persona.
Gary Vaynerchuk, the founder of VaynerMedia and VaynerX, has millions of followers around the world. His specialty is in online marketing and social media, but if you’ve ever watched any of his videos you’ll see that his brand completely revolves around himself. People flock to him from around the world to seek his edgy wisdom of modern marketing and business trends, and he’s become a multimillionaire in the process. He is a very upbeat and bubbly person, a fast talker, and carries with him a high level of positive energy.
What type of person are you? Make a full assessment of what type of person you truly are, and if you wouldn’t follow yourself on social media, think about creating an “on-air” personality.
Create A YouTube Channel
Every aspiring personal brander knows that to make it online, you have to create a community. To create an online community, you need to talk to your followers. They come in many forms – a tribe, a family, an army, or whatever word best feels right with who you are and what you’re talking about (for instance, if you shoot videos about how to smith a sword, maybe you’ll call your followers your “smithies” or your “apprentices”).
If you’re creating a channel to sell a digital course, for example, take into consideration what your course is about. If you want to be a life coach, perhaps providing general advice on your videos is the best option.
Whatever the case may be, you can’t be afraid to talk in front of the camera. Once your videos are uploaded, make sure you add them to your website!
Create A Membership Site
Many coaches who practice personal branding create a paid membership site, complete with private coaching and course material.
When creating your membership site, we recommend building it on WordPress using Divi Builder, created by Elegant Themes. You can customize your site and build it around the colors, fonts, and theme that you want to portray to your followers.
For a list of WordPress membership plugins, click here.
Create An Online Course
This is one of the best ways to make money online, and after your course is created any marketing that you’ve put into your course – paired with your popularity as a personal brander – should result in sales that happen automatically. This is also a great way to make passive income, which means that once you’ve done the work, you receive income without doing any more work!
It’s a pipe dream for many, but if you put the work in up front, you might just be laying on the beach with a laptop watching the money roll in.
Monetize Your YouTube Videos
Keep in mind that as your videos gain popularity, you will eventually be able to advertise through Google AdSense, which allows you to make a few cents for every click and impression your videos get. Aside from those that use AdBlock on their desktop browsers, your mobile viewers won’t have the option to block ads on YouTube which means that you’ll make money automatically.
Make sure that your videos are extremely high-quality; anything less than 1080p resolution is undesirable. Also ensure that your environment is well-lit, and study popular YouTube personalities to get some ideas for your videos!
Offer Consulting As A Service
When your followers see you as an expert, they’ll be willing to pay you to pass on your knowledge. Just as a master musican teaches lessons to their students, you too can charge for your experience.
Depending on your area of expertise, you can charge an industry-standard rate. For instance, business consultants can make anywhere from $50 to $1,000 an hour. Obviously, you’ll need to have quite the track record to back up the latter price tag, but $50 an hour is pretty good gas money for the novice consultant (is there such a thing?).
Just Be Yourself
The biggest mistake a lot of new personal branders make is that they try to be something that they’re not. If you’re a musician and music is what you know, it would take you a few years of learning something else (such as marketing) to avoid the term known as “imposter’s syndrome” and actually give valuable advice to your clients and followers. Whatever you’re good at, strengthen your strengths and minimize your weaknesses. This will help you avoid costly mistakes, and it will boost your credibility in your area of expertise.
Remember, your followers will appreciate you being “real” and honest with them. No one can relate to celebrities unless they become “just like everyone else”…except you’ll be just a cut above them.
If you’re looking to start your own website or need help with marketing online but you don’t know where to begin, contact us.