LinkedIn is the leader in professional social media networking, and has over 500 million active members to date. That’s 1.5x of the United States adult population combined!
Needless to say, LinkedIn is one of the best places to organically promote your website, but there are a few things that you should know before you start throwing your website URL out there.
LinkedIn Is A Professional Networking Platform
There are many different professions, and many people filling those professions – and most of those people have a LinkedIn account. That being said, you need to know your audience before you simply copy and paste your website to your LinkedIn account.
Consider the reason someone would create a LinkedIn account: they want to establish lasting, professional connections with other people around the world. Luckily, you have the ability to create your profile page to reflect your own profession, and you can even create a LinkedIn profile specifically for your business (check out our LinkedIn profile here).
That being said, you need to make connections with people who would be interested in even visiting your website – they won’t do so unless they need something from you, or you have something of value to offer.
Use Blogs To Attract Visitors
There’s a high possibility that you found this article by browsing on LinkedIn, and for good reason – you’re one of our connections. (Thanks for connecting, by the way!)
Articles are one of the main pieces of content that you’ll find on LinkedIn, and it’s common among business circles. Business owners and professionals are known readers, most likely when browsing through their phone or tablet for a good article while on their subway commute to work or in a coffee shop.
If you’re going to use LinkedIn to attract website traffic, keep in mind that a good article length is anywhere from 600-1000 words (ours are always that length to make it worth the read), with “Coffee read” length usually around 600 words.
Also make sure that your articles are spell-checked and grammatically correct. Nothing turns off a business professional more than a poorly-written article. If it’s written well, there’s a high possibility that your readers will share the article on their LinkedIn feed, and organically increase website traffic.
Use High-Quality Preview Images
When you share your website on LinkedIn, make sure that your blog has a high-quality photo. Use a website WordPress theme such as Divi Builder to ensure that your website is well-formatted, and won’t disappoint your mobile visitors on their commute to work.
When writing a blog on WordPress, you have the option to upload a “Featured Image” that will appear in the preview of your LinkedIn feed. We use stock photos from StoryBlocks.com, but you can find them pretty much anywhere. Avoid using photos that you find on Google Images, as they may be copyright protected!
Connect With Your Target Customers
If you’ve ever noticed how many connections we have on LinkedIn (we had just under 2,000 as of March 2019), you may wonder what kind of connections they are.
We’ve worked hard to connect with our target clients, and as our business has changed so has our audience. Now, we focus on connecting with entrepreneurs, bloggers, and freelancers who need websites designed and might be interested in free website hosting (it can get expensive).
When making connections on LinkedIn, it’s imperative that you don’t waste time connecting with those who wouldn’t be interested in clicking your website link. If you’re reading this, it’s because you have a general interest in increasing your website traffic on LinkedIn – for good reason. LinkedIn members tend to be more valuable customers than those from other social media sites because they’re guaranteed to have paying jobs!
Be Subtle & Professional
When using LinkedIn to increase your website traffic and lead in potential customers, remember that it’s all about tact on LinkedIn. Don’t be “that person” who is spamming their feed with links, as they WILL block you to avoid seeing your posts. Be a professional on LinkedIn, and you’ll get professional results.
If you’re looking to start your own website or need help with marketing online but you don’t know where to begin, contact us.