Reach their inbox.

The most impressive thing about email is that you can quickly create content with templates.

Doing everything yourself is a great way to…

We create templates for your organization and manage the content of your emails as if we were your marketing employee. We’ll work closely with you to ensure that our ‘on your behalf’ emails coincide with what your organization is attempting to market throughout the year.

There’s nothing like knowing that your marketing emails are going out on a consistent basis and reaching your customers every single day.

When you go through your email list, you probably see emails that are spelled incorrectly, odd-looking subject lines with emojis, and other anomolies.

These kinds of emails generally find their way in spam and junk folders, and are sent out by automated emailing systems to try phishing for Sensitive Personally Identifiable Information (SPII) which can include your full name, Social Security Number, driver’s license, financial information, and medical records.

The best way to avoid being caught in an email server’s filter or firewall is to make sure your emails follow safe best practices. Our OYB policies ensure that your emails always reach their intended audience every time.

Subject: Encourage Replies, Not The Trash

If anything is clear, it’s that you want your email recipients to DO something with your emails. They should be enticed to take action rather than pressing Delete – or even worse, the Unsubscribe link at the bottom of your emails required by law.

Your company doesn’t want to risk being sued for harassment, right?

The truth is, you can’t just add random email addresses from a list you purchased. Genuine connection with your audience is important for any effective email campaign. In other words…

…your customers read your emails because they want to.

Subject: RE: Let’s Get Started

If you’re ready to hand off your email marketing to someone else, Cassus Media is ready to serve you! Contact us today by clicking here.

Original message:

Hey there!

As it turns out, people still read their emails. Companies like Constant Contact, Mailchimp, and others are doing very well for themselves.

Why is this?

The main reason is because when we receive something, whether it be a gift, physical mail, or even an email, we receive a small rush of dopamine. It’s the same tactic that social media giants like Facebook use to keep people on their platform.

You can utilize this strategy too with email marketing, and Cassus Media is here to help make that happen for your organization!