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Even if you’re not a marketer like me, you still probably know that you need someone or something to help you market your business. In an age of technology, there’s no reason why you shouldn’t be taking advantage of awesome software that’s been developed for quite literally every business need.


The first thing you should think about is how you’re keeping track of all of your expenses. As we know, the numbers don’t lie – so if you’re not being truthful with your company’s spending habits or at least tracking them, the truth will eventually come out in your profit and loss statements the following year. The thing is, what you end up with may not be so pretty.

I highly recommend finding software that tracks EVERYTHING your company earns and spends on a daily basis, preferable in real-time. This way, you can stay on top of your business performance, and not have to wait until the following month to see if you made budget or not.

Another thing that you need to consider is your marketing budget, by the way. I don’t just say that because we’re a marketing agency, but as a business owner myself. Keep track of what you spend on marketing as well as your Return on Investment (ROI), because if you’re spending more than you’re getting back? Well, you’re losing money.


A content management system, or CMS, is a common term relating to how you are able to manipulate elements on the back end of your website. For instance, we used to have our website hosted via Squarespace’s CMS to build and maintain cassusmedia.com, because it’s not only plug-and-play, but Squarespace websites are already optimized at a certain level for SEO performance. It’s a little more expensive than most other web hosting companies, but well worth the investment. Now we use WordPress because we needed a larger amount of control.

However, that’s not really what I’m talking about. What I’m talking about is how you manage your social media content, especially if you have more than one social media platform that you use. We use Buffer because it’s intuitive and clean, and works extremely well for the number of clients that we have. However, we’ve also used Hootsuite for a time, and also off-brand apps for Instagram management like Apphi…although, Buffer’s a lot easier to manage than jumping back and forth between software applications.


We’ve used a system called Acuity Scheduling to book our consultations. It’s worked great – since I basically manage everything for Cassus Media at the moment, when someone booked a meeting with me, it went straight into my iCalendar and I was ready for the meeting when it came up. No extra work on my part!

If you’re a service-based business, it’s definitely a good idea to invest in some kind of scheduling software. Google has free software you can use, or you can use Calendly or Acuity Scheduling and embed their software on your website. If you’ll need it long-term, I do recommend going with the 12-month package, but try out their trial first to see if it’s a good fit for you first.


Companies like Salesforce, Hubspot, Funnel Science, and others have developed complicated yet sophisticated software systems that you can use – for a monthly fee – to manage everything that you’re doing online. Not only do they track your social media performance, but their systems also analyze website traffic, customer contact methods, record phone calls, and much more. These are true content management systems, because they track and analyze all sorts of fluid data in real time.


In an age where technology is becoming an ever-increasing presence in our lives, there is no way that you shouldn’t be taking advantage of the awesome software applications available to your business. Sure, it’ll take some time to find the right fit – but once you do, it will make your life a whole lot easier.