If you’re a musician and you’ve tried getting signed to a label, you know that it’s not easy. Most musicians who record their own music end up doing so as a hobby, even though they are very good at what they do.
Below, we’re going to talk about how you can make money online selling your music with your very own website.
Your Website Is Your Portfolio
Just as a graphic designer creates a website to show off his or her latest work, musicians can also benefit from creating a website to show off their music.
If you have a home studio, record in a garage, or rent out a local music studio to record your songs, the music you’ve created should be posted by itself and highlighted with its own platform.
When you create a website, you can customize exactly how your singles and album releases appear to fans, including changing the fonts, colors, and styles of each release. For instance, if you want to highlight an album, you could post it as a single image with a shadow behind it.
We recommend using a website builder such as Divi Builder to do this through WordPress, as you will be able to do all of the above and much, much more!
Sell Your Music Directly To Fans
Everyone knows that you can use services such as DistroKid to upload your music for a yearly fee as low as $20, and it’s distributed on Spotify, iTunes, Google Play, Amazon Music, and many more online music store services. However, if you are able to sell your music directly on your website as an MP3 single or album, you get to keep 100% of the profits. It’s a great idea to do both!
In fact, you can even sell your music as a “project” using Divi Builder, and enable comments below the release notes to increase your fan engagement.
Market All Of Your Music At Once
Unlike services such as DistroKid, which is an excellent way to get your music into every available online music store, you can market all of your music at one time by simply spreading the word about your artist website.
This can be done in a number of ways: you can pay for advertising via Google Ads, Facebook Ads, etc., or you can ask your friends and family to share the word about your new website so your new fans can check out your music.
Create A YouTube Channel
When you add videos to your website, it creates an all-around engaging and connected experience for your fans. They can view your videos natively on YouTube, or browse your website and check out music videos while deciding whether or not they’ll purchase your latest album.
Remember also that just like personal branders, your artist brand is important. Creating talking-head videos, behind-the-scenes videos, and the traditional music video is the best way to get your music out there for your fans to listen to.
People hear what they see, as the saying goes.
Sell Merchandise For Additional Revenue
Most artists don’t make the bulk of their income from music sales. In fact, most of their revenue comes from selling merchandise such as t-shirts, keychains, hats, tickets, and other items branded with your artist logo. Whether you’re a band, a guitarist/singer, or a rapper, anyone can benefit from selling merchandise natively on their website.
You can sell anything on your website using services such as Shopify or WooCommerce, or embed a third-party distribution company store on your website’s “Store” page. Even Atlantic Records does this – they use Warner Music Store to host their merchandise (they are a subsidiary of Warner Music, of course, but that’s besides the point).
Work With Cassus Records
Our partner company, Cassus Records, specializes in signing on talented and promising musicians. As a startup label, the process is a little different – all marketing is done for you, and you receive a 60% revenue split of any money made if you’re signed with the label.
To learn more, visit www.cassusrecords.com/artist-application.
Promote Your Website Constantly
Remember, when your fans see all of your music at once, they’ll know that you’re a serious artist because of the amount of music you put out. Even the fact that you have a website is enough to make your fans wonder in awe, and they will automatically take you more seriously as a musician.
When your fans take you seriously, that means they’re loyal – and loyal fans pay the bills!
If you’re looking to start your own website or need help with marketing online but you don’t know where to begin, contact us.