When you’re a lone entrepreneur and don’t have the budget to pay a marketing agency thousands of dollars every month, you have little option but to learn to do it all yourself. The question is, where do you start? No doubt, there are lots of social media platforms to choose from, paid advertising options, and much more that can feel overwhelming for the “solopreneur”.
Below, we’ve outlined 7 important rules that you should follow when learning to market your own business.
RULE #7: CHOOSE ONE PLATFORM TO FOCUS ON.
Nothing spells failure better than not knowing where to start. The thought of marketing your own business can be overwhelming, but inaction on your part will be the reason you’re not making any sales. Knowing your ideal customer will help you make the right choice.
Choose just one platform that you can focus your energy into marketing. By doing this, you’ll set yourself up for success by learning the ins and outs of that platform – you’ll find that once you’ve mastered one, it will be an easier transition when you expand your presence to another platform.
RULE #6: COMMUNICATE YOUR BRAND’S MESSAGE.
It seems like such a simple concept, but you might be surprised to learn that many entrepreneurs fail to effectively convey exactly what their company does. This is especially true if the name of their company doesn’t use a “keyword” that indicates what they do (e.g., “Amazon” doesn’t tell you anything about online shopping – you just know it exists because of its popularity).
When shaping your brand online, make sure that you focus on brand awareness, which is content that points potential customers in the direction of your industry and promotes your business logo. An example of this would be a baking subscription box company that posts baking recipe blog articles on their Pinterest account.
RULE #5: PROVIDE VALUABLE CONTENT THAT DOESN’T SELL.
When you’re posting organic content online, and not focusing on paid advertising, it’s important to note that no one likes to be sold to. If you’re always publishing promotions, no one will pay attention, and will most definitely “unfollow” your updates.
A good rule of thumb is 90% value, and 10% promotion. This way, you won’t oversaturate your followers with “buy this”, and “check out this offer”, but rather you will keep them entertained and provide useful information that elevates you to an expert.
RULE #4: PAY FOR THAT WEBSITE.
If you don’t have a website, it’s about time you get one. No serious business runs completely off of a Facebook sell & swap community – you need to have an established web property that shows you’re a serious business owner.
RULE #3: ENGAGE WITH YOUR AUDIENCE.
It doesn’t matter if you’re completely focused on Facebook groups, podcasting, or launching a YouTube channel. When you’re marketing, you’re eventually going to build an audience…and they want you to talk to them.
What’s the point of talking on a video or posting content if you’re not going to engage in conversation? Make sure that you respond to questions, be part of discussions, and be present in general.
RULE #2: LEARN EVERYTHING ABOUT MARKETING ONLINE.
There’s no doubt that the internet has come up with hundreds of tools and resources to market online…but with so many choices, where do you begin?
You should begin researching, reading, and teaching yourself everything there is to know about marketing online. This way, when your business scales to the point where you have to hire someone, your employees won’t be able to pull the wool over your eyes because you’ve done everything yourself already.
(If you’re interested in learning everything there is to know about marketing your business online, check out our Members Circle by clicking here.)
RULE #1: STAY CONSISTENT.
The worst thing you can do when marketing online is posting content erratically. Your audience wants to feel a posting rhythm (e.g., a motivational daily quote, a weekly blog post, etc.).
The best thing you can do is create a marketing calendar. Plan ahead and schedule your marketing campaign out at least 30 days in advance. It will help you stay organized, consistent, and create a solid digital presence that will turn followers into customers, every time.