If you’re a business owner, then you probably know how busy running day-to-day operations can be. Whether you’re trying to “get the word out”, provide excellent customer service, or restock your shelves in a brick-and-mortar location, being your own boss can become quite the challenge when you’re running everything by yourself.
We’ve put together five powerful tips you can use to help you automate parts of your business, get yourself organized, and take a load off of your shoulders.
1.) OUTSOURCE YOUR SOCIAL MEDIA MARKETING
It goes without saying that marketing is one of the most time-consuming activities you can perform for your business, and for good reason: your content has to either be approved for commercial use, or original. Whether you take photos off of websites such as pxhere.com, pexels.com, Shutterstock.com, or StoryBlocks.com, eventually you’ll run out of ideas and have to explore new ways of creating and re-using content. Taking the time to come up with all of that creative energy by yourself takes away from your businesses.
We recommend hiring a social media manager – this is someone who specializes in digital marketing through social media platforms such as Facebook, Twitter, Instagram, Google+, and so on. Consequently, we offer this service – if you’re actively looking for someone to take over your social media marketing, check out some of our case studies here.
2.) HIRE A VIRTUAL ASSISTANT (VA)
If you don’t have the time to answer customer inquiries, submit orders, and deal with vendors, then perhaps it’s time to hire a VA. It’s one of the most difficult decisions many new entrepreneurs struggle with, as they don’t want to hand over control of major business functions to strangers, but once you find a reputable VA, your business is partially automated at this point. This frees you to concentrate on building your business from other angles instead of spending all of your energy on mundane administrative tasks.
3.) USE DIGITAL AUTOMATION TOOLS
Once your business has been doing well for a while, you should begin looking for ways to automate parts of your business. Depending on the nature of your industry, you may be able to do this from the get-go: for example, an eCommerce store can use services such as Fulfillment by Amazon to automatically have orders shipped once an order is placed through your website. You never have to even see the physical product – you just let the software do its work.
4.) START USING A “TO-DO” LIST EVERY DAY
One of the most basic life rules is to be organized. When you’re a business owner, this is especially important: your livelihood depends on your ability to stay focused, on task, and do business efficiently. Consider using something as simple as a physical planner, your phone’s native reminder app, or third-party software solutions such as ToDoist.
5.) SCHEDULE YOUR DAY
If you have a “to-do” list as we’ve mentioned above, then it goes without saying that your list needs to have an order of importance. A popular method of scheduling your day is to do the most important tasks first, down to the least important. This can be difficult at first, so writing down a list of everything that needs to be done, numbering it from “1” (being the most important) to the last task (let’s say it’s “10”), and then scheduling blocks of time for each task will help you not only stay on track, but over time you’ll find that you’re getting done the things that need to be done so you can do the things you want to do.