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Read about business tips, marketing strategies, and other topics.

Why Startups Need Marketing

Why Startups Need Marketing

Businesses statistically don’t last more than five years in the beginning, and only about a third make it to become successful companies in the marketplace. What’s keeping them from growing? Well, that’s easy: Marketing. In general, marketing is the easiest way to get...

Why Google AdWords May Never Go Away

Why Google AdWords May Never Go Away

If you’ve been paying attention, then you know that Google has been transitioning from their flagship program Google AdWords to simply calling it Google Ads. They have done this for a number of important reasons, not the least of which is probably their desire to be...

Software Can Save Your Business

Even if you’re not a marketer like me, you still probably know that you need someone or something to help you market your business. In an age of technology, there's no reason why you shouldn't be taking advantage of awesome software that's been developed for quite...

How To Get Found On LinkedIn

How To Get Found On LinkedIn

Recently, I had an awesome client reach out to me on LinkedIn regarding some video work they needed done. Now, that’s not actually a flagship service that we offer, although it is a part of our social media marketing packages – purely for the fact that videos are the...

7 Rules for DIY Marketing

When you’re a lone entrepreneur and don’t have the budget to pay a marketing agency thousands of dollars every month, you have little option but to learn to do it all yourself. The question is, where do you start? No doubt, there are lots of social media platforms to...

Why Adobe® Crushes Its Competition

When you’re looking to make awesome content, as a digital marketing company there’s really only one choice: Adobe®. Why, you ask? Well consider this: Adobe has created world-class software, used by just about every major creative organization and serious artists...

I’ve Found the Best Accounting Software for Entrepreneurs

Why do I use Quickbooks Self-Employed (QBSE)? It’s pretty simple: I love the interface, ease of use, and the cost. Interface When I was looking for an accounting service, Mint just wasn’t cutting it. Intuit by far has one of the most well-developed internet software...

10 Questions You Should Ask Before Starting Your Own Business

When you’re an employee, it can be tough making your own decisions. You’re probably not allowed to set your own schedule, you can’t just take off whenever you want, and you have to do the job exactly how they say you should do it (even if it doesn’t make any sense)....

A Giant Secret of Entrepreneurship

If you have a job and are working on a side business, then you haven’t truly yet experienced the “entrepreneurial life” quite yet. However, once you make the leap you’ll find that your mindset has to immediately change into a complete survival frame of mind. That’s to...

5 Effective Tips For Busy Entrepreneurs

If you’re a business owner, then you probably know how busy running day-to-day operations can be. Whether you’re trying to “get the word out”, provide excellent customer service, or restock your shelves in a brick-and-mortar location, being your own boss can become...

ROWE: A New Era

Generations of young men and women fresh out of college are about to enter a white-collar world of cubicles, micromanaging bosses, and low-wage opportunities. They’ll be suffocated in an office with little room for advancement, bound by the limitations of the brick...

Are You Using Social Media Responsibly?

When you think of “social media”, what are the first words that come to mind? Facebook? Twitter? Instagram? …Cat videos? All would be, of course, correct. The issue with this is that if you’re a business owner, you can’t use social media in the way that, say, an...

Why Quality Trumps Quantity

When you want a customer to remember your product or service, it has to be memorable. The design must be impeccable. The materials should be of the highest quality. The craftmanship, unparalleled. The delivery is quick and efficient, with the best results....

Does Your Company Suck?

Let’s face it – your business may have a high turnover rate, your profits may be in the red, and not many customers seem to be spending their money with your company. What happened? This is not to insult you – it’s to enlighten you to the cold, hard truth – your...

How To Increase Your Business Profit

It sure seems to be a mystery as to how businesses become so wealthy, grossing millions of dollars each year. Is it stocks? An expensive, well-sold product? High-end service fees? More likely than not, it’s one of the above – but not necessarily. When thinking in...