“Your Smoke Is Not Just Your Smoke”
As part of the 2024 Tobacco Recovery campaign with the Commonwealth of Pennsylvania, Cassus Media partnered with Philadelphia agencies to produce this local campaign video. This particular video is not the officially released version, and is demonstrated here as a draft of what we worked on before the final edits.
Crew
Cameraman: Joseph Glass, Subcontractor
Producer: Paul Cassarly, President & CEO
The Story Behind This Video
The idea behind this video was to interview members of different agencies that interact with the Philadelphia public who use the SEPTA system on a regular basis, and gather feedback about the post-COVID issue of increased smoking on the system.
The officially released hero video was suggested initially as a staple piece of media on the SEPTA website for the “Your Smoke Is Not Just Your Smoke” campaign, and broken into several social media shorts as well to reach out to the public and those concerned with the issue.
Since Cassus Media started working on this project, between our video efforts and the partnering agencies, smoking was drastically reduced through a targeted media campaign.
This video serves as one more example about how carefully produced videos can affect real-world situations, mindsets, and create actual change in the world around us.